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Insurers Join Public Debate With New Ad Campaign
The insurance industry so far has "stayed at the bargaining table and held its fire in the ad wars," but "now, the industry is speaking up, not with an attack but with a seven-figure, national cable TV ad buy starting Monday in favor of affordable bipartisan health reform that can cover everyone," Politico reports. "But make no mistake: The ads are sending a strong don"t-tread-on-us message, not so much a shot across the bow of reform as a reminder of the industry"s ability to weigh in at any time, with messages pro or con." The 30-second ads from America"s Health Insurance Plans (AHIP) "pushes for bipartisan reform that includes affordable, universal coverage that doesn"t deny insurance to those with pre-existing health conditions," but doesn"t attack the idea of a government-run insurance plan - a proposal the industry vehemently opposes." The ad "will be supported by a complementary print campaign that is also set to launch this week."
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Merz Pharmaceuticals Announce Three Studies Of NT-201 - (Botulinum Neurotoxin Type A Free From Complexing Proteins)
Results from three placebo controlled studies conducted to assess NT-201 in upper limb post-stroke spasticity, pre-treated cervical dystonia, and treatment-naive cervical dystonia patients represent the second data set presented at the Movement Disorder Society (MDS) 13th Annual International Congress in Paris, France. The studies were sponsored by Merz Pharmaceuticals, which plans to file a Biologic License Application (BLA) for NT-201 in the USA in the near future.
News of the day
Australian Medical Association To Work With Government On Nurse Legislation
The Australian Medical Association will work with the Federal Government to ensure patients benefit from the introduction of new prescribing rights for nurse practitioners and midwives.
Oncology

Nine Of The Top 20 Health Issues Researched On The Internet Relate To Dieting, Weight Loss And Healthy Living

Nine of the top 20 health issues researched on the internet relate to dieting, weight loss and healthy living. Women make up the majority (fifty five per cent) of people who use the internet to research health and medical issues and nine of the top twenty health and medical searches on the internet relate to obesity, weight loss and healthy living, with women over the age of 45 making up more than a third (37%) of web users looking for health and medical information on the web. These are some of the findings from the 3rd annual WebWatch 2009 survey published by Private Healthcare UK, using data from Hitwise, which provides a snapshot of the type of health issues web users are concerned about and the health and medical sites the UK"s web users are visiting. Download the full WebWatch 2009 report at: http://www.privatehealth.co.uk/aboutus/webwatch-2009 With new figures from the NHS Information Centre showing that the number of obesity surgery procedures are up 40% on last year it is hardly surprising that the Private Healthcare UK survey found that information about BMI (body mass index), calories and diabetes were the most common disease/condition related terms searched. Information for the survey was gathered by Hitwise over a four week period to the end of January 2009, monitoring daily activity on 1,492 UK health and medical websites as defined by Hitwise. The report also includes information about other factors relevant to today"s online healthcare market that include gender and age of visitors to health and medical sites, search engine use, the most visited sites, and the most visited health information sites, the health and medical sector"s share of all web activity and the most visited insurance company sites. Analysis of the data reveals that the web is becoming an increasingly important research tool for individuals looking for information about health and medical matters. The web is also being used as a main form of communication for organisations in both the private, public and charity sectors in addressing the public in health awareness issues, with obesity, weight loss and health living being key subjects of interest. Private Healthcare UK is the UK"s leading gateway to information about private health care services, medical information, news res and insurance and was the fifth most visited site for general healthcare information in the four weeks to the end of January 2009 an indication of its strong position in the healthcare web sector. NetDoctor"s (the fourth most visited site according to the Hitwise data) recent launch of a portal to Private Healthcare UK on its website means that Private Healthcare UK"s market share is set to grow with its exposure to NetDoctor"s audience of 4.5m visitors a month. This will be a useful re for self-paying patients researching private medical treatment and insurance options and the increasing number of NHS patients who are exercising their rights to access private healthcare. Keith Pollard of Private Healthcare UK comments that; "The data shows that people are increasingly relying on the web as a re for a wide range of information about health and medical services. Private Healthcare continues to grow in popularity in a crowded market place because it holds a unique position by providing users with a reliable and easy to use re for information about private healthcare options that helps them make informed decisions about treatment, healthcare providers and insurance." About Intuition Communication Intuition Communication publishes some of the UK"s most visited healthcare information sites including Private Healthcare UK, Treatment Abroad, and: - http://www.harleystreet.guide.co.uk - provides comprehensive information about this world famous area of medical excellence. - http://www.self-help.org.uk - a searchable database of over 1,000 self help organisations and support groups across the UK. - http://www.treatmentabroad.com - the UK"s leading guide to health and medical tourism, covering over 40 destinations worldwide. - http://www.treatmentinhungary.net - a health tourism site with a specific focus on Hungary. - http://www.treatmentincyprus.com - a health tourism site with a specific focus on Cyprus. - http://www.treatmentinspain.com - a health tourism site with a specific focus on Spain. - http://www.canceradvice.co.uk - access to opinions and advice from some of the UK"s leading oncologists. Private Healthcare UK


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